5 Great Social Media Marketing Campaigns

Can Social Media be used as a marketing tool?

Judging by the number of companies who have embarked on it, the answer seems to be a clear yes. In this post, we shall discover how 5 great companies have successfully leveraged on various Social Media tools to generate awareness.

They have provided many great pointers that you can learn and apply in your own business.

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1. New York Times

News broadcasting is no longer restricted to Newspapers and TV programs. With the rise of Web 2.0 technologies, Social Media has increasingly become a great channel to reach a greater mass of people. For news providers, they have to compete to be the fastest in reaching people. The idea is simple. When people hear from you first, they credit you for it when they write about things surrounding the news in their blogs, articles and network platforms. The best thing? They’d probably come to you for news the next time. Hence, Viral Marketing has proven to be even more vital in the news industry.

With continual effort, the use of Social Media has kept New York Times at the top of people’s mind; being a reliable source of breaking news.

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