World war declared: Ola, Didi, Lyft, and GrabTaxi gang up to kill Uber

Photo credit: Dave Crosby

Uber’s worst nightmare just came true. Its rivals around the world have inked a blood pact. Ola in India, Didi Kuaidi in China, GrabTaxi in Southeast Asia, and Lyft in the USA today announced a strategic global rideshare partnership.

Together, these four companies cover nearly half of the world’s population, boasts an official announcement about the partnership. Didi and Lyft had already closed ranks in September, but now with Ola and GrabTaxi also in the fold, it’s a formidable front against Uber. No longer will it be battles between a global entity and its local rivals. It’s escalated into a world war between the allies and Uber.

For international travelers, this alliance means seamless ridesharing across multiple countries. For example, an Indian Ola user can use the same app in Singapore to hail a GrabTaxi and vice versa. The companies will collaborate and use each other’s technology, local market knowledge, and business resources to do it.

“Each country will handle mapping, routing, and payments through a secure API, providing the best global experience for the millions of travelers that cross between India, Southeast Asia, China, and the US every year,” says the announcement.

The joint partner products will start rolling out in the first quarter of 2016. When that happens, it will remove one of the advantages Uber enjoyed as a global taxi hailing app which international travelers found more convenient.

A pride of lions

All four companies are lions on their home turfs, and their regions are also the biggest markets for taxi apps.

• Ola operates in 102 Indian cities. It claims to have over 350,000 vehicles registered on its platform and a million plus booking requests a day.
• Didi pegs seven million rides per day across 360 Chinese cities. It claims an 83 percent market share in private car hailing.
• Lyft in the US runs in over 190 cities and claims to have 7 million rides per month.
• GrabTaxi leads Southeast Asia with up to 1.5 million daily bookings across six countries.

But to Uber’s credit, it managed to put the fear for life in all of them by making swift and deep inroads into these markets. Uber’s success helped it to raise a multi-billion dollar war chest. At the same time, it forced the local players to step up their game. And now, together, Ola, Didi, Lyft, and GrabTaxi might be a little more than what Uber can chew. Their war chest has over US$7 billion collectively.

Leaders’ speech

The founders of these startups are counting big on this unusual friendship across borders. Here’s what they had to say about it.