Uber partners with NGO in Pakistan to train drivers on sexual harassment

The rape of a woman by an Uber driver in India as well as the recent killings in the US also allegedly by an Uber driver have tarnished the startup’s reputation. However, it seems the ride-hailing behemoth is determined to ease concerns on passenger safety and safeguard its image, at least in newly-launched markets.

This Uber driver pledges to take action against sexual harassment.

Uber today detailed how it’s putting drivers in its newest nation, Pakistan, through seminars on sexual harassment. The US startup launched in Lahore last week.

Uber turned to Lahore-based Rabtt, an NGO with the aim to “build a more empathetic society” to give guidance to its drivers. Each car in the city will have a sticker on the windshield that reads “This Uber driver pledges to take action against sexual harassment” in capital letters.

Uber says it’ll strive to implement a “zero tolerance policy towards sexual harassment.” The partnership will also help it with screening potential driver, as well as be “better equipped” in responding to complaints.

“We hope to make the streets of Lahore a bit more safer by doing our part in increasing awareness of an often overlooked issue; sexual harassment,” stated Uber in the post.

Similar training has been done by Uber before in Cairo, Egypt, where police recently tear-gassed taxi drivers protesting against its presence in the country.