Is social media all that bad? Unless you’re a full fledged skeptic, you probably wouldn’t think so. Social media has proven over time that it is able to bring benefits to both giant corporations and small businesses.
Nonetheless, it isn’t a silver bullet and definitely isn’t always working great for businesses. Online backlashes and productivity losses are some of the things that highlight the ugly side of social media. We have dug out four interesting statistics below to show you what we mean.
4 Disturbing Statistics
#1. Employees Visit Facebook 7 Out Of 100 Times At Work
Network Box reported that 7 out of 100 URLs accessed by businesses were directed to Facebook and 10% of Internet bandwidth went to YouTube.
What it means: When your employees log on to the web, 7% of the time is to access social media for their personal use. Your entire workforce productivity is at risk.
#2. 1 In 5 Likely To Lash Out At Brands Online
A research by Euro RSCG Worldwide showed that people do not practice as much self control in their online behavior as they would offline. They are more likely to speak their mind and lash out about/at brands through online means – every 1 in 5 people are likely to do so.
What it means: Great customer service is increasingly important as social media gains in popularity. So, try not to play around with customers, especially those who are social media savvy. Evergreen Entertainment has already tasted “social media’s wrath”.
#3. Businesses: “Twitter Costs Us $1.4 Billion”
Staff who use Twitter and other social networking sites while at work are costing UK businesses £1.38bn every year.
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