Some of you may have noticed this past week that Starbucks’ Twitter account (@starbucks) was displaying a different avatar. The alternate picture spelled out ‘HOPE’ with a green circle in the center. The company sent out a message on Twitter on Tuesday explaining its unusual new avatar:
Over on the company’s website there are more details about the campaign, which is intended to support Starbucks’ 20000 ‘partners’ in Japan. Starbucks is encouraging people to print up the ‘Hope’ graphic and post a picture to Instagram with a message of support to Japan.
Starbucks has just switched back to its regular logo today, but thankfully the coffee giant is still urging people to donate cash to the relief effort its webpage (see link above). And with any luck, at least a few of its latte-loving legion of 1.3 million followers will take notice and give to the relief effort. I’m personally not a fan of their coffee, but I’m glad to see Starbucks trying to do something to help Japan on top of the 100 million yen it gave in the days following the earthquake.
Also raising money for Japan on Twitter:
We recently reported about the #quakebook team who have used Twitter to raise money for Japan. Some members held a press conference this morning to announce that Amazon and Sony are now on board to help with digital distribution of the ebook version of Quakebook, and they hope to get Apple on board as well. All profits will go to the Red Cross. The book should be released any day now, so stay tuned.
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