Simon Kemp of We Are Social Singapore sent us along an interesting report on the role of social media in retail in the Asia Pacific region. With 93 slides, the presentation is worth a look, particularly the latter part where it looks at interesting campaigns from companies like IKEA, Uniqlo, Diesel, Starbucks, and Tesco.
We were particularly interested in the collection of facts and figures related to social media in Asia – some new, some not – but all, when viewed together, are pretty remarkable. Among those which stood out to us:
- Facebook has 800 million users, which if it were a country would put it in the three-spot behind China and India.
- QQ is just behind with 700 million users.
- Twitter and Sina Weibo are about neck-and-neck with 200 million a-piece.
- Asia has about 800 million social media users in total.
Simon mostly quotes “site-reported” figures and Wikipedia as sources. These stats are always tricky to nail down for certain, so (as always) take ‘em with a grain of salt. But for advertisers wondering about how to reach Asia, the report should be of help in giving a general idea of where you can find an audience.
You can check the full report below or over on Slideshare.
 How many users? (millions) |
 Facebook compared to countries |
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