Decorate and Share Your Pictures With Snapeee, The New Instagram

“Snapeee” is a new Instagram + Purikura app for the iPhone.

[For your information, Purikura is a fashionable photographic booth which allow users to take a picture and decorate it with cute icons and letters. Purikura was a huge sensation years ago when it was first released in Japan, and today it has become a norm amongst young high school-college girls.]

After both Japanese and English version of Snapeee were released in the app store on May 16, the app attracted more than 50,000 download within a week. According to TechWave, Snapeee was ranked second place in the app store after its second day of its release in Taiwan, beating Instagram.  Snapeee is also huge in Hong Kong and Japan as well.

Here’s how Snapeee works:

• Use Snapeee to take a picture or chose a picture from your iPhone library
• Decorate your picture with frames, emotional icons, and add letters
• Send out the completed picture to Mixi, Twitter, and Facebook. Mixi is one of the largest social networks in Japan, which is especially popular among young people.

Users can follow each other within Snapeee by tapping on the follow button. There is also a category tab, which allows users to see all pictures uploaded via category such as food, pets, fashion, etc. There is also a tab listing people’s reactions about your pictures. I started using Snapeee right after its release:

The creator of Snapeee is Mind Palette Co., which was founded November last year. It is funded and supported by CyberAgent Ventures. You can find the CEO of Mind Palette, Yuji Kobayashi on Twitter at @yuji_nano or download Snapeee here [iTunes link]