A snapshot of smartphone usage in Pakistan in 2014 (INFOGRAPHIC)

Pakistan now has close to 150 million mobile subscribers. A growing number of those are smartphone owners who are pushing forward adoption of web services like ecommerce and social media. Gertjan van Laar, an app developer who published a report this week on smartphone usage in Pakistan, tells Tech in Asia that smartphone adoption has reached between 7 and 10 percent of the population – in contrast to the general mobile penetration rate of 80 percent ⁽¹⁾.

But that means Pakistan has a lot of room for growth. Laar and his team at Grappetite dug into data and also conducted a survey to find out more about the current mobile landscape in Pakistan – and then put it all into the infographic you see below. Here are some of the highlights:

• Android is Pakistan’s top smartphone OS with 68 percent share just among smartphone users

• iOS is second on 24 percent share; Windows Phone is third on eight percent

• Samsung is the top brand; iPhone is second; homegrown phone-maker QMobile is third

• 35 percent of smartphone users in Pakistan carry a low-cost phone on them for safety reasons

Here’s the full infographic:

See: Pakistan Startup Report and wiki shine a light on challenging but promising market

For more fun graphics like this one, check out previous entries in our infographic series.