10 Common Twitter Errors to Avoid

People have different reasons for going on Twitter: To make friends, expand networks, promote products, establish branding, kill time, share information, receive information and to support a cause.

No matter what’s the reason, we (I’m talking about normal people here) all want to be comfortable, adequate and likable.

To help you go no further from achievable that, here are 10 common Twitter errors to avoid.

1. Getting Emotional

No matter where you are, getting emotional normally switches off your rational mind causing you to do silly things. There are tons of different people out there on Twitter from different backgrounds with different goals. Encountering a personality clash is not unusual. Be mature and avoid taking criticism too harshly.

2. Overly ROI oriented

Being too engrossed in monitoring ROI can lead you to overlook other important components of social media. Although social media marketing is arguably measurable, it does not mean you should track it 24/7 and only improve on the measurable indicators. What matters are the intangible assets you’re gaining from relationships and customer satisfaction.

3. Not ROI Oriented

About 80% of tweeps use Twitter for business purposes and you’re probably one of them. If you don’t have tools to measure your social media effectiveness, it is as good as using the tools blindly.

4. Handling Too Many Social Media Accounts

Facebook, Twitter, Yammer, Plurk, Digg, Reddit, Delicious, Mixx, Technorati, StumbleUpon and the list goes on. Choose only the tools that will help you engage your target customers effectively and give the rest up. Track each tool’s effectiveness by measuring ROI and observing overall response.

Bottom line: Don’t get stuck onto Twitter.

5. Boasting Expertise

There are many people online who claim to be a guru of a certain area. But can we trust what people say about themselves? Can we see behind the display pictures and usernames and find out if who they are is real. Sometimes we are tired of discerning information and we are just looking for an average joe who speaks with sincerity and personal experience. If your materials are good, people will acknowledge them sooner or later.