Uber says it selected Seoul as its second Asian launch – after Singapore earlier this year – because the Android-loving city has the highest smartphone penetration in the world. Plus, with a population of more than 10 million, Seoul is the biggest market Uber has entered so far.
Uber is adding a local twist to its high-end autos by adding some Hyundai Equus models alongside its usual BMWs and Mercs. The minimum fare in the city is 12,000 Won ($10.70), and a ride from COEX Mall or conference center in Gangnam district up to Seoul station will cost about $32. Definitely not cheap, but the limo-like service is a level above local taxi companies. I dread to think how much it’d cost to go all the way out to Incheon airport, which is technically a totally different city.
(Editing by Anh-Minh Do)