Early last month we mentioned that WeChat, the China-made messaging app, had 40 million users outside of the country. Today Tencent (HKG:0700) tells us that this global overseas number has now risen to 50 million registered users beyond China’s borders.
That 50 million figure is from a registered total WeChat user-base that will soon exceed 400 million. Of all those, the company said last week that 195 million are active on WeChat each month. It’s not clear if these overseas users are more or less likely to be active on the social messaging app.
While WeChat is growing pretty well overseas, its outside-of-mainland-China user-base of 50 million is still dwarfed by that of Whatsapp (200 million active users, most of whom are not in mainland China), and by Line’s approximate 105 million registered users outside of Japan (from a total of 150 million signed up to the Japan-made app).
Tencent indicates strong popularity in the iTunes, Android, and Windows Phone app stores in Singapore, India, Indonesia, Malaysia, Mexico and the Philippines.
WeChat is being marketed pretty aggressively across Southeast Asia by Tencent, with markets like Singapore, Hong Kong, Taiwan, India, and Indonesia being targeted with the help of local pop and movie stars in each nation.