Singapore-based online fashion network Clozette is not wasting any time getting things rolling in 2013, today announcing a partnership with inSing, a subsidiary of SingTel Digital Media. According to the announcement, the first step in this partnership will see Clozette’s online shopping portal made available via inSing.com’s shopping channel.
In practice, this essentially means that Clozette (or more specifically a dedicated subdomain at insing.clozette.co) will be linked up from the inSing portal. In other words, navigating to inSing’s shopping menu will now display Clozette as an option for the site’s many visitors. For inSing which aspires to offer more locally-focused information, it’s a solid value add. And for Clozette, it could mean exposure to a wider local audience.
The CEO of SingTel Digital Media noted that the partnership would help “bring a varied selection of international brands to local fashionistas, extending [its] offering beyond food, movies, news, entertainment, and travel.”
If you browse inSing.com, you can also see that HungryGoWhere has prominent placement as well, with its many food recommendation options available as the very first menu item. Readers may recall that SingTel acquired HungryGoWhere in May of last year  for S$12 million (or US$9.4 million).
Clozette has previously partnered with Indonesia’s Female Daily Network in a similar tie-up, as well as Glam Media Japan before that. The company raised $1.9 million in series A funding back in May, raising the total amount that it has raised to about $3.06 million.
- And by last year, I now mean 2012 of course. This is going to take some getting used to… ↩