In yet another sign of Facebook’s momentum in Japan, the country’s most popular price comparison website Kakaku.com (TYO:2371) has announced that it will allow for tighter integration with the social network, including the capability for new users to register and login with their Facebook accounts.
And perhaps even more interesting, at least from a consumer point of view, is that Kakaku has added some new Facebook pages for different categories of products. They seem to have focused on more geeky products especially, like cameras, mobile phones, personal computers, and audio/video equipment. Those Facebook pages are very photo heavy, and are already attracting lots of likes, it seems. So for Japanese consumers who just want to follow cameras, they can just ‘like’ that particular Kakaku page, and only receive camera updates.
This granular approach is one that I think more companies should employ, especially e-commerce sites. Breaking their content (in this case product pages) into consumable streams which the public can choose from in an à la carte manner is very smart, and shows they have the consumer in mind [1].
Kakaku currently boasts over 35 million active users a month. Back in May, advertising giant Dentsu announced that it had acquired a 15 percent stake in the company.
If you’d like some background on the service, you can check out our screencast walking you through some of the features.
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