Dentsu Picks Up 15% Stake in Price Comparison Engine Kakaku

Rick Martin
7:35 pm on May 23, 2012


Photo: Gigazine

Japanese advertising giant Dentsu (TYO:4324) has today announced that it has acquired a 15.06 percent stake in (TYO:2371), a price comparison engine in Japan which we have written about a few times before.

The stake is to be purchased from Kakaku’s main shareholder, Culture Convenience Club. According to Reuters this evening, Dentsu is looking to “advance internet advertising and digital marketing,” and tying up with Kakaku should help on that front.

Our readers may recognize Dentsu as the same company that was enlisted by GREE to assist in its overseas promotion, and it is also Facebook’s official ad sales and marketing representative in Japan.

As Serkan Toto points out in his report about this over on Asiajin, Kakaku also runs the online restaurant guide/website Tabelog, which is also quite popular. On a somewhat related note, it was just about a week back that Kakaku announced Tabelog would be getting Facebook sharing functions, injecting a little bit more social into the service.

As for Kakaku, I personally hope it continues to do well because speaking as a terribly cheap online shopper, I’m a huge fan of such price comparison services. I’ll have a little more to say on that subject later this evening.

Photo: Gigazine

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