MAd, or Micromax Advertising, is an application that lets users watch advertisements and earn points which can then be converted into Indian currency and credited to users’ phone accounts. The app works across all of the device’s affiliated telecom operators and the credits are applicable to both pre-paid and post-paid plans.
In addition to the MAd application, the phone also offers the M!Live portal, which lets users enjoy unlimited downloads of games, videos, wallpapers, and music, along with BBM and Hike for instant messaging. It also comes pre-installed with Spuul, the Bollywood video-streaming service, Kingsoft Office, and Opera mini web-browser.
As for specs, the new Canvas Mad A94 runs Android Jelly Bean 4.2.2, and sports a 4.5-inch full touch screen and a 1.2 Ghz quad-core processer.
Rahul Sharma, co-founder of Micromax, states that company devised the phone as a medium through which it can interact, engage, entertain, and connect with consumers. “Based on their interests, likes, and preferences, we incentivize them through rewards.”
Indeed, the MAd application can serve as more than just easy money for lazy consumers – it lets brands communicate and interact with current and potential customers. In Sharma’s view, MAd will be a game changer for telco operaters, who are looking for newer and more innovative ways to improve profitability.
“[MAd] will also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability,” Sharma said.
The Canvas Mad A94 is priced at INR8490 (about $138).
(Editing by Josh Horwitz)
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