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India’s e-shopping discount site CouponDunia expands globally, including to Indonesia

CouponDunia Indonesia launch

We’ve seen e-shopping discount sites do well in Europe and India, but one of those companies is now looking to push this concept into Indonesia. India-based CouponDunia has just launched a site for Indonesia filled with discount vouchers that can be used on local e-commerce sites like Zalora, Lazada, Tiket, and Rakuten Belanja Online.

CouponDunia founder Sameer Parwani tells us that the new Indonesian site has 140 offers available for free, a number that will grow in due course. Sameer says the team is “in the process of educating Indonesian merchants about the benefits of coupons.” It has been tried before with a couple of sites in the country, such as Uluyu, which we investigated last summer. But the concept has yet to take off in Indonesia despite a strongly growing e-shopping industry.

Sameer says he sees the Indonesian site growing like the Indian one did, despite not having an office in Jakarta:

At first the number of merchants giving coupons [on the India site] was tiny. But they started to see that sites like mine were able to drive sales if they worked with us, so it grew. It was also pretty similar in that I went from zero visits per month to 500,000+ visits per month without even being physically present in India – I am born and raised in the US. I of course then set up an Indian office and moved permanently to India. But the point is it’s definitely possible to start a successful coupon site remotely.

More SEA plans

CouponDunia Indonesia launch

CouponDunia has also rolled out into Brazil, Turkey, and Poland [1] this week. Other nations in Southeast Asia are in Sameer’s mind, but he says the startup will focus on these four new markets first.

In CouponDunia’s native India, the site is up against rivals like CashKaro and Rocket Internet’s CupoNation. But Sameer insists CouponDunia is ahead of the coupon-clipping pack in terms of brand recognition among Indian netizens, backed up by a higher Alexa ranking for the site – a leading 347th within India.

(Editing by Josh Horwitz)


  1. The sites in Brazil, Turkey, and Poland are CupomWorld, KuponDunya, and KodyBony respectively.  ↩


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