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Jonathan Chew · · 4 min read

Dekoruma bucks industry decline

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Hello reader,

I’m at the age where a number of my friends have gotten their own homes. Naturally, they’ve also done some renovation work, and it’s interesting to see the different approaches each of them have.

Some choose to go for simple and functional, while others have furniture or appliances that are much pricier.

Interestingly, a good number of my friends bought things online, which isn’t really something I used to consider for myself. If you can’t see such huge items in person, would it really be OK to put them in your home forever?

Well, for some consumers in Indonesia, they can get the best of both worlds through this furniture marketplace, which is the focus of today’s story. Read on to find out more.

Today we look at:

  • An Indonesian online furniture platform doubling sales in 2023
  • An Indian generative AI startup’s pre-seed round
  • Other newsy highlights such as KKR selling Goodpack and a US$1 billion deal between E& and Amazon Web Services.

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Sprucing up

Image credit: Timmy Loen

Indonesian furniture marketplace Dekoruma seems to have bucked the trend within its industry. Even as competitors like Fabelio declared bankruptcy, Dekoruma has recorded strong numbers. Let’s see how it managed to go down the right path.

  • Covering the bases: Apart from being a furniture marketplace, Dekoruma also offers interior design services and operates a platform for home buyers.
  • Measuring up: In 2023, Dekoruma got US$17.7 million in revenue, a 32% increase from the year before. This was driven by a 98% jump in sales of goods, reaching US$22.3 million in 2023.
  • Stack ‘em up: The company has a significant offline presence, having opened over 30 offline experience centers so far.

Read more: Dekoruma’s sales double in 2023 amid industry decline


Startup spotlight

Cooking up a pre-seed round


🚨 Final 10% off—last chance before door sale price!


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TIA Writer

Jonathan Chew

Has a strange liking for grabbing tiny plastic things on wooden walls