Speed counts, especially in e-commerce. Three months back we saw the fashion and beauty e-tailer Zalora launch its iOS app, with an Android version still in the works. Today, Zalora rolls out its brand-new Android app (screenshots above) and aims to provide a richer mobile shopping experience. The Android app offers similar features to the iPhone variant, allowing users to browse Zalora’s 15,000 fashion items across 500 brands.
According to Zalora, 25 percent of its revenue comes from mobile devices, with approximately 50 percent of the mobile revenue comes from tablets, while the other half comes from smartphones. For countries such as Singapore, mobile visits contribute to approximately 40 percent of its total visits.
Zalora recognizes that its focus on mobile shopping, or “m-commerce” was the right one. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for Zalora even within a region that has a promising but still nascent m-commerce sector,” says regional managing director of Zalora Southeast Asia Michele Ferrario. It is also worthy to note that the iPhone app hit the top of the app charts in the countries it has presences in within 24 hours.
But Zalora isn’t just stopping there. According to the team, it will also launch a redesign of its mobile site next month, optimized for better navigation. It will also get additional search filters, a straightforward multi-step checkout (pictured right), and social sharing.
(Editing by Steven Millward)