When we visited Chinese online video company Youku last month, they hinted that their videos were being shared at an astounding rate online. Well, today the company gave us some numbers. On average the four largest sites using Youku Link (a cross-platform sharing solution) share 650,000 Youku videos every day. Yes, that’s 650,000 EACH.
Youku says the Tencent Qzone was seeing shares/re-posts in excess of 700,000 in early April, while over on RenRen each video posted is re-posted an average of 85 times. And Youku is the most widely used video service to share on both Sina and Tencent microblogs.
This frictionless sharing of content on the web is great to in any country, but particularly China. With so much talk of censorship these days, it’s important to remember that China’s view of the web can be far different that what we might presume it to be.
On a somewhat related note, this little tidbit of good news from Youku is a very timely one, as it might distract from the fact that its stock price dropped yesterday by 9.5%. Fellow Chinese net properties RenRen and Sina were also down, 6.6% and 5% respectively.
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