Yelp enters Asia with launch in Singapore


San Francisco-headquarterd restaurant review site Yelp went public in March and has been expanding aggressively into new markets ever since. This time, Yelp officially launches in Singapore (its Asian debut) and the occasion was commemorated by the hanging of the nation’s flag in the San Francisco office, and its national anthem sung – all these with the virtual participation of its new, small Singapore team and other Yelp employees across the world on Skype:

In Singapore, Yelp is against the local food review giant, Hungrygowhere. Hungrygowhere was a startup that was acquired by Asian telecommunications firm, SingTel, back in April for USD 9.4M and is now run by the telco’s lifestyle portal, inSing.

The Singapore Yelp site already counts many reviews, with almost 2000 restaurants being reviewed. The Yelp iOS app has been available in the Singapore iTunes app store for about a year. You can download Yelp for your mobile across the various platforms.

If you’re a restaurant, bar or are a related business, you can claim your page for free and build your company’s profile on Yelp. This might prove to be a big revenue driver later down the line for the Singapore outfit if the local market follows the path that Yelp has seen so far in general and when Yelp Singapore allows local advertising: last year, Yelp made 78% of its revenue from local advertising.

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