AI-powered marketing startup Appier tops up series B with additional $20m

The Appier management team. Photo credit: Appier.

You don’t need machine learning algorithms to determine that artificial intelligence is hot right now. AI-powered marketing startup Appier is reaping the benefits by topping up its series B round with an extra US$19.5 million, according to an announcement today.

The additional capital is pooled with the US$23 million the company initially raised for its series B in November 2015. It comes from Pavilion Capital (part of Singapore’s Temasek), WI Harper Group, FirstFloor Capital, and Qualgro.

A spokesperson for Appier declines to disclose whether the new funds are immediately available to the company.

This brings Taiwan-based Appier’s total series B round to US$42.5 million. To date, the company has raised US$49.5 million in funding.

Appier has been demonstrating its AI insights in user behavior reports.

With the extra funding, Appier will pilot its Aixon platform in Taiwan, Japan, and Singapore. Aixon gives businesses AI-enabled tools that can help them extract marketing insights from user data. The pilot launch will help Appier gather feedback and “iterate quickly towards a full scale launch,” the spokesperson says.

Appier has been demonstrating some of the insights its AI tools can produce in market research reports that analyze user behavior, like its Cross Screen User Behavior Report.

The company will also use the funding to continue research and development on AI-powered products, expand to more markets in Asia, and hire more staff.

Appier says its business has tripled since this time last year, but the spokesperson does not offer specific figures. It claims to serve over 500 brands and agencies around the world.

(Update, 2/12: The story has been updated with comments by a spokesperson for Appier.)