Martech and adtech startups, learn how you can stay ahead in this ever-changing industry

Overall spend on martech is forecasted to keep growing. A report by Forrester Research states that US marketers will increase their investment in martech by 27 percent over the next four years, leading to more than US$122 billion on martech by 2022.

The rise of programmatic advertising

The increase in digital spend is also driving programmatic advertising in APAC. While the traditional ad buying method includes requests for quotes or back and forth negotiations, programmatic buying refers to using algorithms to purchase ad spaces.

Main drivers for growth of programmatic include ad buying efficiency – the use of software to automate the process with speed and scale; and ad targeting relevancy – using factors such as users’ demographic and behaviour to determine which ads should be shown.

In 2017, programmatic ads reached a record high US$56 billion in the region, making APAC the second largest market in the world. eMarketer also predicted that over 80 percent of display ads in the US this year will be bought programmatically, and the figure is likely to go up in the future.

Get your adtech or martech startup on stage at DeViate 2018

As the digital space and programmatic advertising continue to grow, marketers and publishers need to work together to ensure the success of the industries. Tech in Asia is pleased to announce our participation in DeViate 2018, happening on November 22.

Hosted by global programmatic media and tech platform Xaxis Asia Pacific, the event connects the key stakeholders in the adtech and martech verticals. Attendees can look forward to keynote sessions, debates and discussions on the latest innovations, solutions, and happenings in the industry.

Adtech or martech startups based in APAC are invited to pitch your startup for five minutes on stage at DeViate 2018. You’ll also get to network and meet with brands, vendors, publishers and agencies, including ad giants Ogilvy, J. Walter Thompson, Verticurl, Google, and more.

Simply click on the button below by 7 November to apply for a slot to participate. As this is an invite-only event, selected startups will be notified via email.

Event Details

Date: 22 November 2018 (Thursday)
Time: 9.30am to 6pm
Venue: Infinite Studios (23 Media Cir, #02-15, Singapore 138563)