Workshop: From Idea To Investment For The IDM Industry

Are you an IDM company, or an entrepreneur with an IDM idea? Would you like to raise funds to start or grow your IDM company? Then perhaps you should consider going for this 5-day intensive workshop that is jointly organized by Expara and the Media Development Authority of Singapore.

Workshop Details

3 Day From-Idea-to-Investment Investor Presentation Overview Module

Dates: 10-12 March 2009
Time: 9.00 am – 5.00 pm
Venue: Gallery Hotel, Amadeus Room

2 Day Marketing and Finance Advanced Module

Dates: 18-19 March 2009
Time: 9.00 am – 5.00 pm
Venue: Gallery Hotel, Amadeus Room

BY
Mr. Douglas Abrams
Managing Director, Expara Pte. Ltd.
Co-Deputy Chairman, Business Angels Network Southeast Asia (BANSEA)

Register online.

Who should attend?
This workshop is designed for participants who have a serious interest in starting or growing
a scalable IDM business – a business which can reach a significant size. It will be especially
useful for participants who are interested in seeking venture funding for their business and
who want to increase their chances of obtaining funding from venture capitalists, angels and
other venture investors.

How do we help you get from Idea to Investment?
This is not a “how to write a business plan” course. It is an intensive, hands-on workshop, in
which participants will develop their existing IDM business or IDM business ideas into an
actual business plan which they will be able to present to potential venture investors.

What exactly is IDM and does my business/idea qualify?

Interactive and Digital Media (IDM) can apply to a wide range of businesses and business ideas, including IDM technologies, content and convergence. In addition to traditional media businesses, IDM can include IDM-enabling technologies, digital animation, mobile applications, Web 2.0 and 3.0 applications, and virtual worlds. If you are not sure whether your business or business idea qualifies as an IDM business, go ahead and register and we will review it for you.

Douglas Abrams developed his workshops based on his experience as an entrepreneur and venture investor in Singapore, where he is a Managing Director of Parallax Capital Management; as a Vice President, intrapreneur and technology innovator for 14 years at JP Morgan in New York, and as an Adjunct Associate Professor lecturing on entrepreneurship at the National University of Singapore. Douglas graduated from the Annenberg School, University of Pennsylvania with a BAs in Communications and received an MBA.

Workshop Highlights

3 Day From-Idea-to-Investment Investor Presentation Overview Module
This overview module will help participants better understand the process and
dynamics of fund-raising in order to increase their chances of success. By the end of the
workshop, participants will learn:

• What do investors look for in a business plan
• What do investors look for in a presentation
• How to avoid the most common mistakes and to get an investor to read your business plan
• How to get investors to meet with you and how to make an effective investor presentation
• Value proposition and innovation
• Market identification and analysis
• Marketing strategy
• Sustainable competitive advantage
• Business model, financial forecasts and valuation

2 Day Marketing and Finance Advanced Module
The advanced module will help participants better understand the process and dynamics of
fund?raising in order to increase their chances of success. We will focus in detail on two key
aspects of the business plan: marketing and competitive strategy and finance.
Participants will learn to:

• Identify their total addressable market
• Develop and implement a marketing strategy
• Position and differentiate one’s products and services from the competition
• Develop a competitive strategy and compete against both established companies and new
start?ups
• Develop and present a business model for their company
• Estimate investment funds required to support the growth of their business
• Forecast the financial performance of their business and calculate the valuation of their company
• Calculate ROI for investors and choose an exit strategy

Investor presentations: At the end of each module, participants will present their business plan to a panel of investors.

After the workshop, up to five companies who have completed the From Idea to Investment for the IDM Industry workshop series will be selected to present to investors at a special investor lunch on 31-March. This lunch is organized by the Business Angels Network Southeast Asia (BANSEA). A limited number of seats are available for investors interested in the IDM industry.

Registration Details

For Singaporeans and PRs:
Singaporeans and PRs are required to send a $50 check as a confirmation of your registration. Your $50 check will be returned to you on the final day of the workshop. However, we must receive your $50 check to confirm your seat at the workshop.

For non-Singaporeans:
Fee is at $400 ($200 each for level 1 & 2) for non-Singaporeans or PRs.
Please send your check to:
Attn: Junus Eu
One George Street
#17-05
Singapore 049145

Registration will be confirmed upon receipt of full payment by 6h March 2009 (Fri), and successful registrants will be notified via email and will then be asked to submit their business plan, executive summary or detailed business description prior to the workshop. Lunch is served during both modules.

Up to five companies will be selected from those who attend the workshop to present at a special
investor lunch hosted by BANSEA, the Business Angel Network of Southeast Asia on 31-March.

For more information or general enquiries, please contact Ms. Junus Eu at junus@expara.com.