Aditya Hadi Pratama · · 1 min readInsignia Ventures leads seed round of Indonesia ecommerce firm
Wifkain, an Indonesia-based ecommerce startup that focuses on textile products, has raised an undisclosed amount of seed funding in a round led by Insignia Ventures Partners and joined by Wawan Salum, CEO of Atome Financial Indonesia.
Wifkain co-founders (from left): Rudy Setyo Hartono, Sara Sofyan, and Chindera Soewandy / Photo credit: Wifkain
Founded in 2020, Wifkain is a platform that connects fashion businesses with fabric suppliers. To ease the process, it provides services such as the delivery of fabric samples within 24 hours as well as pay-later options. Fashion entrepreneur Sara Sofyan, direct-to-consumer brand owner Chindera Soewandy, and former Bukalapak product manager Rudy Setyo Hartono established Wifkain.
The startup currently has more than 150 textile sellers on its platform. Its gross merchandise value grew 11x in 2021 from the previous year.
See also: These are the most active investors in Indonesia’s startups
The firm will use the fresh funding to onboard more sellers, hire employees, and expand its services by building its order and inventory management system.
Editing by Samreen Ahmad and Arpit Nayak
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