The startup uses AI to add mini-games into apps

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

A founder’s frustration with manually updating a client’s game artwork every day during Covid-19 sparked an idea. He created a simple tool allowing the client to make changes themselves.

This concept took shape after he partnered with a co-founder during the Antler accelerator program, forming Singapore-based DailyPlay.ai.

😟 Problem

Creating branded mini-games has traditionally been a slow and expensive process for companies. It often requires hiring an agency, costing tens of thousands of dollars and taking months to deliver a product.

This high barrier to entry has kept engaging, game-like experiences exclusive to brands with large marketing budgets.

💡 Solution

DailyPlay.ai provides a no-code platform that automates the creation and deployment of branded mini-games. It allows marketers to embed personalized challenges and “side quests” directly into their existing apps and user journeys.

The platform aims to make brand interactions more engaging and less transactional, with key aspects including:

• AI-powered automation of the entire game design and logic lifecycle.
• Direct integration with marketing platforms like Braze for deployment in minutes.
• Creation of targeted, personalized games based on user behavior.

Photo credit: DailyPlay.ai

📊 Market size

The global market for personalized marketing engagement is valued at over US$15 billion and is growing. DailyPlay.ai aims to capture a piece of this by making its tools accessible to businesses of all sizes.

A partnership with one point-of-sale platform provides global access to over 11,000 restaurants, while its Braze connector is available to over 9,500 businesses.

🤝 Team

• James Neilson. Co-founder and CEO.
• Zech Ng. Co-founder and CTO. Specializing in AI implementation and team development.

🚀 Traction

🏆 Competition

💰 Financials