Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks’ profile.
So how did our coffee giant brew its way up to glory?
Whatever Starbucks has done to its successful offline branding, it is doing the same online. Its image, association and messages are consistent with its sincerity and willingness to connect with consumers.
So exactly how did they do it? I am more than excited to show you how.
Upon landing on Starbucks’ Twitter page, you would observe that most of its tweets have an “@” in front. Rather than spamming advertising messages, Starbucks has chosen to spend quality time interacting with followers. This turned out to be a great success of course! Starbucks has truly translated its offline branding prowess to the online world. Creating an online personality that people can relate to is tricky yet very important business; and Starbucks has achieved that through Twitter.
Like always, brands have the option to stay closely connected with consumers. Regrettably, many brands that placed themselves on Twitter actually chose to adopt a snobbish attitude. Starbucks doesn’t have a trace of such snobbishness. It managed to put itself into the shoes of the consumers while upholding the Starbucks image.
Starbucks page started out as an unofficial user-created page. It was only back in October 2008 that Starbucks took over ownership and put an official stamp on it. From the initial 200,000 to 3,692,134 fans today, it grew to be one of the largest page on Facebook. With creative posts, think-tank polls and insider stories, it is no doubt that the fans are truly occupied by our friendly coffee giant.
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