After Indonesia, Wego Launches in India with Localized Site Wego.co.in

Wego announced yesterday that it has officially launched in India. In addition to establishing headquarters in Bangalore, it has launched a localized site called Wego.co.in. The company expands to India with the aim of helping people travel domestically or overseas by offering services such as aggregating reviews, comparing prices, and checking the availability of flights and hotels.

It is not only expanding its services to India, but it also has localized its content with integration into multiple languages like Hindi, Gujrati, Punjabi, Tamil, and Bengali. So far, this has proven to be a successful method with Wego India scoring a total value of US$17 million a month in booking leads for travel partners.

Jackson Fernandez, Wego India’s general manager, explained more to Tech in Asia via e-mail:

India has always been a market of keen interest for us. Especially because we always have had a lot of Indian users on wego.com. Hence moving closer to the market was a logical step ahead. In the run up to the launch, we have set up a team in India, headquartered in Bangalore and also have presence is four other cities. The travel market in India is intensely competitive with a good number of online players, LCCs, and large hotel chains. This becomes like an ideal market for us where customers are price sensitive and there are a large number of players to choose from.

Wego in India has tied up with all the major travel players with an intent to bring the whole range of travel content to our customers. The intent is to use India as an anchor to fuel our growth in the Indian subcontinent, working more closely with regional players and ensuring that we have the right partnerships to bring the best of international and local content to our customers.

With a similar strategy in Indonesia, Wego now has a presence in the second and third most popululous nations which is really a good move from the company. With both India’s and Indonesia’s growing middle-class and internet penetration getting higher and higher, Wego will likely see strong returns from being early and aggresive in these two markets. Do you agree?