Tencent’s mobile chat app WeChat and Singapore telco StarHub today launched a new WeChat plan, in which pre-paid users of the telco can enjoy up to 1GB of social messaging for S$0.40 ($0.30) a day or S$6 ($4.82) per month.
According to StarHub’s head of personal solutions Chan Kin Hung, the move comes as a bid to attract more pre-paid users, who tend to be price-sensitive consumers. StarHub is the first local telco to partner with WeChat to offer such a service.
Charlotte Tan, on behalf of WeChat, explains that deal is geared towards the youth demographic in Singapore:
We are seeing high interest amongst youths internationally as they migrate from established social media platforms to mobile social applications and anticipate the same trend in Singapore, where tech-dependent consumers rely heavily on their mobile devices for communication and entertainment. GlobalWebIndex had recently reported in a blog post about this trend and we had referenced their findings about WeChat’s 1,021% growth in active users aged 16-19 in the press release.
Popular messaging app WhatsApp also inked a similar deal with local telco SingTel earlier in August, offering daily, weekly and monthly usage plans at $0.50 ($0.40), S$3 ($2.41), and S$6 ($4.82) respectively.
We reported that WeChat crossed 100 million registered users outside Chinaback in August 2013. Globally, it’s ammassed over 272 million monthly active users.
Folks in Singapore keen to find out more about the WeChat plan can visit Starhub’s page here.
Related: 5 reasons why the fight between WhatsApp, Facebook, Twitter, and Line matters
(Editing by Josh Horwitz)
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