Web Wednesday – 18 May

This month Web Wednesday continues to look at the world from the perspective of the Brands. Lenovo will be coming in to chat about their new global brand proposition and how it goes beyond messaging with their intent of bringing this to life by setting up the world’s first digital hub in Singapore.

The first speaker is Derrick Koh, ASEAN Regional Marketing Manager who will share the latest proposition and what it means to consumers around the world. He will be followed by Ai Sim Tan, ASEAN Director of HR who will take us through the thinking behind setting up the regional hub here in Singapore. At Lenovo, Derrick is the region’s social media advocate, pioneering branding, PR, customer service and demand generation efforts via traditional and social media.

Event Details

When: Wednesday 18th May 2011
Time: 630pm-9pm
Where: TAKE at Studio M Hotel, 3 Nanson Road, Singapore

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