This month Web Wednesday will have a speaker from the Big Apple, Tim O’Connors. O’Connors will speak on ‘The Rise of Real Time Bidding (RTB)’. RTB is an auction environment that allows publishers’ impressions to count towards their bottom line and ensures advertisers’ messages reach precisely the right people. RTB comes at a time when online ad spend is shifting heavily towards display. Tim’s presentation will cover a brief history of how the online advertising ecosystem developed from the proliferation of ad networks to the rise of data management platforms and programmatic buying and selling.
About The Speaker
Tim O’Connor has over 13 years experience in the digital advertising industry. He is currently responsible for overseeing the development of major publisher accounts for Admeld. Prior to Admeld, Tim led online sales teams for both startups and top-tier Web properties, having held senior positions at companies such as Ringleader Digital, Eyeblaster, High Five Media, Homestore (now Move.com), Pennyweb and AltaVista.
Event Details
When: Wednesday, 15th June
Time: 630pm-9pm
Where: Blk 3B River Valley Road, #01-17/02-02 The Foundry @ Clarke Quay (Map)
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