Meghna Rao · · 1 min readMobile-only revolution: price comparison app raises US$1 million
Voodoo, a mobile-only price comparison app, today raised US$1 million in seed funding from SAIF Partners. The digital assistant app compares prices across platforms and helps users find appropriate deals, coupons, and recommendations.
It integrates with most ride-sharing and shopping apps, including Flipkart, Snapdeal, Amazon, FoodPanda, Zomato Order, Ola, and Uber. The startup was founded by Mohit Mittal and Vijay Reddy, two former employees of mobile recharge site Freecharge.
Although there are many other comparison apps on the market, few others have managed to consolidate and compare the many things a consumer does on a phone. The modern consumer has apps for everything from buying food to ordering taxis.
When it comes to ecommerce, both Amazon’s Junglee and Accel and Helion Ventures-backed MySmartPrice allow online and offline seller comparison through their apps.
Voodoo is also one of the few price comparers to go mobile only.
The announcement arrives at the same time as Flipkart’s app-only Big Billion Day Sale. Although many people have criticized the site’s attempt at a mobile-only revolution, supporters have explained that restricting consumer activity to a phone will ensure better data collection as well as allow apps to focus on using a phone’s internal hardware – like its camera – in order to provide a seamless experience.
Editing by Charlie Custer and Osman Husain
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