Plant-based meat startup YouKuai used this pitch deck to bag $7.3m in series A money

ABOUT

YouKuai is the creator of a plant-based ground pork product called Zrou. It sources all of its ingredients locally, including non-genetically modified soybeans from China’s northeast region.

Founded in 2019, YouKuai aims to create a holistic plant-based food and beverage ecosystem in China and to reshape the global plant-based cuisine landscape, starting with Chinese consumers both locally and regionally.

The company has partnered with Michelin-star restaurants as well as premium resorts and renowned chefs to create visually appealing and delicious dishes. It has also built a community of influencers, culinary artists, and other early adopters who are highly loyal to Zrou and could help expand the brand’s influence.

YouKuai used this pitch deck to secure its series A funding.

Fundraising journey

• 2020: US$1.5 million in seed funding from undisclosed investors
• 2021: US$7.3 million in series A funding led by TRIREC, with participation from Thibault Villet, co-founder and former CEO of Mei.com

How is the deck compelling?

• The pitch deck has a neat design, with a content list that helps readers and the audience understand the flow of the content.
• While the deck offers lots of details about the company, the amount of information is not overwhelming.
• It introduces YouKuai Group and features pictures of its product, Zrou, to support the info in the presentation.

SOURCE

Deck: YouKuai Group