Indian D2C footwear brand Yoho used this deck to close its $2.4m round

ABOUT

India-based Yoho is a direct-to-consumer footwear brand, offering shoes and sandals that prevent and manage foot problems. These products come with a customizable fit based on the buyer’s foot profile.

According to the startup, over 25% of Indians suffer from foot problems, making the market size for Yoho’s products around US$2 billion.

The firm was founded in 2021 by Ahmad Hushsham and Prateek Singhal.

This deck was used to secure its pre-series A round.

Fundraising journey

• 2021: Undisclosed amount of seed funding from Rukam Capital and Sequoia Sprouts, as well as a clutch of angel investors
• 2022: US$2.4 million of pre-series A funding in a round led by Softbank Vision Fund CEO Rajeev Mishra, Paytm founder Vijay Shekhar Sharma, and Rukam Capital, with participation from other investors

How is the deck compelling?

• The deck succinctly introduces Yoho’s business offerings and briefly covers points as to why investors should finance the firm.
• The founders, along with their knowledge and prior experience, are introduced, putting faces and trust behind the brand.
• The deck charts Yoho’s place in the footwear market, giving investors a greater understanding of how the company fits within the brand ecosystem and what type of customers it serves.
• A slide shows how much the footwear market is poised to grow in India as well as details about Yoho’s total addressable market, demonstrating the value of its products and business.
• The presentation details Yoho’s set of solutions, range of products, tech, and product features, which gives investors a clear picture of how it differs from other firms.
• The deck also outlines the company’s business model and go-to-market strategy to further give context to how Yoho operates.
• It concludes with what the funds will be used for, reassuring investors that Yoho has solid plans in place to grow its business.

SOURCE

Deck: Yoho