TIA Visuals · · 2 min readA visual timeline of TikTok’s rise
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With its parent firm Bytedance owning 23% of the Chinese digital app market, TikTok has what it takes to become a superstar platform. In China, where TikTok is known as Douyin, Bytedance reports that the app is popular among 68% of Chinese social media users and 59% of smartphone users.
Outside of gaming apps, TikTok is the third-most downloaded app globally, behind WhatsApp and Messenger. It has 2 billion all-time downloads across AppStore & Google Play and was downloaded 738 million times in 2019.
WHY IT MATTERS
It’s the first time in history that a Chinese social media product is gaining global traction.
The key to TikTok’s success lies in its ability to quickly tap into both the Chinese market and a global audience before Facebook can go aggressive with another “Project Voldemort.”
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Here’s a visualization of the short-video platform’s rise to app superstardom.
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