How Tech in Asia events powered Aspire, Amartha, East Ventures

At industry events, the goal for everyone – organizers, exhibitors, and attendees – is to leave a positive, lasting impression.

Connecting is the name of the game, and getting people to remember who you are and what you stand for goes a long way in establishing and maintaining that relationship.

Tech in Asia’s overarching mission is to serve Asia’s tech and startup community, and a key part of that lies in helping brands and people make the connections they need to take their ideas and businesses to the next level.

We work with sponsors to put on the best, most memorable experiences for both them and us, partnering to achieve something much greater than the sum of our parts.

Read on to see how we’ve helped some of the region’s movers and shakers make a splash at our signature events, strengthen their brand profiles, and put them in meaningful conversations with their desired audiences.

1. Aspire – Tech in Asia Conference

Aspire, a fintech company providing financial solutions for growing businesses, was a key sponsor of Tech in Asia Conference 2023. The collaboration aimed to further Aspire’s business and branding objectives while organically contributing to Tech in Asia’s goal of delivering a top-tier event for attendees.

Objectives:

• Increase brand awareness: Aspire aimed to amplify its brand visibility within the tech community.
• Generate leads: The company sought to attract potential customers and partners within its target audience.
• Showcase Aspire’s commitment to supporting business growth: It wanted to position itself as a valuable resource for growing businesses.

Delivery:

• Founder’s Summit side stage: Aspire sponsored the side stage and hosted a session at the Founder’s Summit, delivering practical content for entrepreneurs.
• Interactive booth: It created a vibrant and engaging booth that encouraged interaction with attendees and generated leads.
• Targeted communication: Aspire leveraged the event’s reach to ensure the firm’s message reached a receptive audience within the tech community.

Key results:

• Raised brand awareness: Aspire achieved increased visibility and recognition within the tech community.
• Lead generation: the company successfully generated leads and engaged potential customers and partners.
• Meaningful conversations: Aspire engaged in valuable conversations with the tech community, building relationships and showcasing its expertise.
• Significant reach: The event’s large attendance (over 4,500 registrants) ensured a broad reach for the firm’s message, leading to valuable business opportunities.

2. Amartha – Product Development Conference

Amartha, a Jakarta-based company providing financial services to underserved communities in rural Indonesia, leveraged its partnership with Tech in Asia at the Product Development Conference 2023 (PDC 2023) to strengthen its thought leadership within the tech industry. It tapped into Tech in Asia’s extensive network to reach a wide audience and highlight its impactful product strategies.

Objectives:

• Strengthen thought leadership: Amartha aimed to establish itself as a thought leader in the fintech industry, particularly regarding its focus on underserved communities.
• Highlight impactful product strategies: It wanted to showcase its unique approach to providing financial services and demonstrate its positive impact.
• Expand reach within the tech industry: Amartha sought to leverage Tech in Asia’s network to connect with a wider audience.

Delivery:

• Dedicated side-stage session: The company hosted a session titled “Future of Fintech: AI Technology Innovation for 3rd Tier Cities and Grassroot Segments,” sharing its insights and expertise.
• Customizable booth: Amartha created a customized booth to engage attendees and showcase its services.
• Strategic content and marketing solutions: It shared its story and impact through a post-event article published on Tech in Asia’s website and also leveraged Tech in Asia’s channels for targeted brand exposure.

Key results:

• Significant brand exposure and network expansion: Amartha reached over 2,400 attendees, which included key decision-makers.
• Demonstrated thought leadership: It established itself as a leader in the field of financial inclusion and technology for underserved communities.
• Showcased impactful product strategies: Amartha highlighted its commitment to empowering female-led MSMEs and driving inclusive economic growth.

3. East Ventures – SYNC

East Ventures, a venture capital firm dedicated to sustainable innovation, partnered with Tech in Asia to host SYNC 2023, a closed-door climate tech event. This exclusive gathering brought together over 100 key individuals from the industry, including founders, investors, and researchers, to discuss the future of climate tech in Southeast Asia. East Ventures, as champion sponsor, played a vital role in shaping the event’s content and discussions.

Objectives:

• Enhance brand awareness and perception: East Ventures aimed to solidify its position as a leading venture capital firm focused on sustainable businesses.
• Connect with key stakeholders: The firm sought to establish relationships with influential figures, including founders, investors, and researchers within the climate tech ecosystem.
• Shape the future of climate tech in Southeast Asia: East Ventures wanted to actively participate in nurturing the conversation and exploring solutions for climate-related challenges.

Delivery:

• Curated guest list and premium venue: SYNC 2023 featured a carefully selected group of over 100 key individuals from the climate tech industry, hosted in a beautiful location at Singapore’s Gardens by the Bay.
• Impactful content and high-level discussions: The event focused on critical topics such as Southeast Asia’s climate tech landscape, global net-zero strategies, and the role of deep tech.
• Active participation: East Ventures actively contributed by opening the event with a fireside chat and leading several roundtable discussions

Key results:

• Increased brand visibility and credibility: By providing the platform for meaningful dialogue about the climate tech field, East Ventures strengthened its position as a leader in sustainable venture capital.
• Demonstrated East Ventures’ expertise: The company showcased its commitment to sustainable innovation and its deep understanding of the climate tech landscape.
• Enhanced network connections: The event helped create valuable relationships between East Ventures and key players within the climate tech sector.

Tech in Asia Studios expertly produces bespoke content and event experiences that help partners establish thought leadership and nurture valuable connections within the tech ecosystem. Fill out the form below to download our Conference Sponsorship deck and explore how we can work together to achieve your strategic communications and business goals.