Tech in Asia x Amartha: A case study on partnering for impact

A startup’s most important characteristic is its ability to respond to change and move quickly.

While beating others to the punch has its obvious advantages, the true value of speed for a startup lies in how it can solve problems on the ground faster than any larger conglomerate or government body can.

Such is the case with Amartha. The Jakarta-based company focuses on providing financial services to underserved communities through technology, and it has served over a million users, primarily women in rural Indonesia.

By building a microfinance ecosystem that helps small businesses gain access to affordable capital, it empowers female-led MSMEs, creates jobs, and encourages inclusive economic growth.

This is a mission that Tech in Asia was more than happy to help with at its Product Development Conference 2023 (PDC 2023). At the event, the two firms collaborated to raise Amartha’s thought leadership profile.

A multipronged approach

Amartha took full advantage of Tech in Asia’s network to reach and connect with a wide audience.

In addition to a customized spacious booth, its Platinum Sponsorship at PDC 2023 afforded it a dedicated side-stage session titled “Future of Fintech: AI Technology Innovation for 3rd Tier Cities and Grassroot Segments.” This gave Amartha the chance to speak directly to a captive, targeted audience to demonstrate its expertise and the importance of its mission.

Tech in Asia also offered the firm strategic sponsor placements across daily newsletters, the Tech in Asia website, and its social media channels, maximizing brand exposure. To go even deeper, Amartha published a post-event article on Tech in Asia, which told the firm’s story and demonstrated the significant social impact it has enabled.

At a glance:

Building a brand story is a multifaceted and long-term process. By leveraging Tech in Asia’s many avenues, Amartha was able to meet audiences at various levels and with context-appropriate messages and content.

Objectives

• Strengthen Amartha’s thought leadership within the tech industry
• Highlight its impactful product strategies

Delivery

• Dedicated side-stage session
• Customizable 4 meter x 3 meter booth 
• Strategic sponsor placements across Tech in Asia’s various channels
• Post-event article that shared Amartha’s story and impact in depth

Key results

“Partnering for PDC 2023 helped us better understand our industry presence. The event also enabled us to introduce and share our insights about the grassroots segment that covers the majority of Indonesia’s population. The Tech in Asia team was also so professional in handling the event and content creation and proactively supported us to make sure our partnership and the event was going well.”

— Alysha Paxia Susilo, senior lead product manager at Amartha

Get the brand awareness you deserve

This case study showcases how strategic event collaboration can amplify a company’s reach and impact within its target market. By partnering with Tech in Asia Studios, the client gained valuable thought leadership opportunities, generated meaningful leads, and effectively connected with key decision-makers.

Ready to achieve similar results? Fill out the form below to download our Studios Starter Kit and discover how Tech in Asia Studios can empower your strategic communications and business objectives through our flagship conferences and targeted event solutions. Let’s connect and explore how we can help you elevate your marketing game.