Case study: Driving startup innovation through business matchmaking

Partner overview

A leading financial institution in Southeast Asia, recognized for its dominance in the mortgage sector and its commitment to digital innovation, wanted to collaborate with promising fintech startups to achieve its growth objectives.

Event overview

This case study examines a technology forum, which was orchestrated to foster partnerships between the financial institution and innovative startups. The event facilitated focused interactions between business units and startups through structured matchmaking sessions, keynote presentations, and a dedicated startup exhibition.

Objectives

The financial institution partnered with Tech in Asia Studios to:

• Identify and engage with promising fintech startups aligned with the needs of its key business units.
• Facilitate meaningful connections and potential partnerships between the institution and startups.
• Position the institution as a leader in fostering innovation and digital transformation within the industry.

Key event features

Tech in Asia Studios managed key aspects of the event to ensure its success in achieving the client’s objectives:

• Targeted startup engagement: Tech in Asia Studios’ marketing team managed end-to-end communications with over 44 startups to help onboard them seamlessly, assist them in participating in pitch sessions, and helped them curate their exhibition presence.
• Streamlined business matchmaking: The events team hosted over 60 targeted meetings between 19 business units and 22 startups, personally moderating each session to maximize productivity and ensure that business needs and startup solutions were aligned.
• Engaging event production: Tech in Asia Studios produced compelling keynote and panel sessions, managed a dedicated startup exhibition, and made sure participants had a smooth experience throughout the event.

Results achieved

• High matchmaking success rate: Over 83% of the scheduled business matchmaking meetings were successfully executed, facilitating valuable connections between the financial institution and potential fintech partners.
• Positive participant feedback: Attendees commended the well-structured matchmaking sessions and highlighted the value of the focused one-on-one format and the expertise of the moderators.
• Comprehensive event coordination: Arranging all aspects of the event from scratch (including proposal, event planning and production, speaker management, startup curation, and invitation) within a tight timeline.

Important insights

The event provided valuable insights for future collaborations:

• Enhanced information flow: Providing business units with greater visibility into the profiles, solutions, and areas of expertise of participating startups can streamline the matchmaking process.
• Seamless scheduling and communication: Implementing measures to reconfirm attendance, particularly from business units, and providing dedicated points of contact can make communication more effective and minimize scheduling conflicts.
• Extended engagement strategy: Building a dedicated community platform and exploring long-term engagement opportunities, such as newsletters and workshops, can extend the impact of the event beyond a one-time interaction.

Strategic collaboration for success

This case study demonstrates Tech in Asia Studios’ ability to design and execute strategic events that foster innovation and drive business opportunities. Through meticulous planning, targeted outreach, and a focus on delivering exceptional experiences, we enable our clients to achieve their goals and establish themselves as industry leaders.

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