Hospitality startup Sonder used this deck to secure $225m in its series D round

ABOUT

Founded in 2013, Sonder provides a short-term apartment rental platform that offers studios, lofts, hotel rooms, and apartments.

At the outset of the Covid-19 pandemic, the US-based company implemented some strategies. They include shifting from focusing on seven-night stays to targeting stays that are more than 14 days long, as well as serving those affected by the crisis such as critical care personnel and students in need of housing.

Sonder was valued at US$1.3 billion after the company raised US$170 million in a series E funding round led by Fidelity, Westcap, and Inovia Capital in June last year.

It used this deck to obtain its series D funding.

Fundraising journey

• 2015: US$5 million of seed funding from undisclosed investors
• 2016: US$10 million of series A funding led by Spark Capital and participated by Thayer Ventures, Real Ventures, BDC Capital, and others
• 2017: US$35 million in a series B round from undisclosed investors
• 2018: US$85 million of series C funding led by Greenoaks Capital
• 2019: US$225 million of series D funds co-led by Valor Equity, Westcap, and Tao Capital Partners, with participation from Fidelity, Atreides Capital, ARod Corp, Spark Capital, Inovia Capital, and Greenoaks Capital
• 2020: US$170 million of series E funding led by Fidelity, Westcap, and Inovia Capital

How is the deck compelling?

• The deck starts with an emphasis the company’s vision, which is to become the world’s largest and most loved hospitality brand. It elaborates on why Sonder was developed to reform the hospitality industry.
• Claiming the company to be the market leader in tech-enabled hospitality, the deck then provides pictures of the spaces owned by Sonder and charts that prove its guests’ consistent positive experiences and decreasing guest issue rates over time.
• The deck contains various figures and charts of points that might appeal investors from several standpoints, such as unit economics, supply, and demand.

SOURCE

Deck: PitchDeckHunt