This Indian coffee firm raked in $6.5m with this deck

ABOUT

Sleepy Owl is a Delhi-based direct-to-consumer company in the ready-to-drink coffee space.

Founded in 2016 by Ajai Thandi, Arman Sood, and Ashwajeet Singh, the startup offers cold-brew packs, hot-brew bags, ready-to-drink cold-brew bottles, ground coffee, and a range of other merchandise.

The startup used this pitch deck to secure its series A round.

Fundraising journey

• 2018: US$525,000 of seed funding from DSG Consumer Partners
• 2020: Undisclosed amount of funding in a Rukam Capital-led series A round, which also saw participation from AngelList and DSG Consumer Partners
• 2021: US$6.5 million of series A funding in a round led by Rukam Capital, followed by DSG Consumer Partners

How is the deck compelling?

• Sleepy Owl’s deck is clear and well designed. It puts a simple executive summary at the beginning and continues by pointing out the problems that face coffee drinkers in India and also presents Sleepy Owl’s proposed solutions.
• It shares details of the business and the positive response consumers have given its products, supported by a strong net promoter score. It also exhibits a variety of products that it has to offer in the deck.
• The deck lays out the firm’s expectations for how the global and local coffee market will grow in the future, driven by millennials and Gen Z.
• The deck concludes by introducing the team and their professional backgrounds, as well as Sleepy Owl’s current investors.

SOURCE

Deck: Sleepy Owl