ShopBack’s series A pitch deck

Q&A

1. When was the deck created?
It was created in December 2014.

2. How much did you raise?
We raised a US$500,000 convertible note from East Ventures and US$2 million from Singtel Innov8 back-to-back.

3. Has the company’s direction changed? If yes, how and why?
Our direction remains the same, and our ambition has grown. It’s a work in progress. We are extending rewards to offline spaces with ShopBack GO. We also have more features to help users in their day-to-day shopping decisions, such as our aggregation of shopping festivals, campaigns, and killer shopping deals. Product aside, we have also expanded beyond Southeast Asia to Taiwan and Australia.

4. Lessons learned?

1. Traction + team is more important than vision/dream.
2. “Sustainable” growth is more important than “buying” growth.
3. Know your customer. We call it “SUM” internally, which stands for ShopBacker, merchants, and users. It is often not just the user.

SOURCE

• ShopBack’s series A pitch deck.
• Q&A with Henry Chan, the CEO and co-founder at ShopBack.