US-based budget management startup Shape used this deck to raise seed money

ABOUT

Shape, also known as SteadyBudget, provides pay-per-click (PPC) management software that enables digital advertisers to track, control, and scale ad spend. It helps advertisers monitor cross-channel ad spend by grouping campaigns together in custom budgets.

The software automatically adjusts customers’ campaigns based on current spend to ensure they don’t exceed their target allocation. It also helps to evaluate if spending is on pace and makes campaign daily budget adjustments when needed.

Based in the US, Shape used this deck for its seed funding round.

Fundraising journey

• 2015: Undisclosed amount of seed funding from an unidentified investor

How is the deck compelling?

• The deck cover includes a short description of service that Shape provides.
• It begins with an explanation of what PPC advertising is and how it works as a revenue strategy for some huge corporations.
• The deck then mentions the pain points for advertising agencies and introduces how SteadyBudget could assist them with these issues.
• Details about traction, milestone, and business model are also included in the deck.

SOURCE

Deck: Starthouse