Indian data analytics startup used this deck to bank $1.5m

ABOUT

PredictiVu is an India-based analytics startup that uses AI and and machine learning to automate the analysis of large datasets. Its dashboard provides data on consumer purchases, market intelligence, and web insights.

The company helps its clients better understand the effectiveness of their campaigns through consumer profiles, brand-switching propensity, buying consideration sets, recommendation scores, and reasons for purchase at the time of payment.

PredictiVu also lets companies compare weekly advertisement spend and media mix across print, TV, radio, and digital platforms to improve decision-making for marketing efforts. The platform can be integrated with third-party data from Salesforce, LinkedIn Ads, Stripe, AppsFlyer, and Google Analytics, among others.

The company used this pitch deck to obtain its pre-seed funding.

Fundraising journey

• 2021: US$1.5 million of pre-seed funding in a round led by Market Xcel Data Matrix, with participation from Nomura Research Institute and Infobridge Asia

How is the deck compelling?

• The pitch deck has a simple design and is easy to read and understand.
• The deck clearly highlights the problem that businesses face in analyzing marketing data and shows how PredictiVu addresses the issue with its platform.
• It also shares details of the company’s value proposition and positioning, along with its go-to-market strategies, revenue model, and business targets.

SOURCE

Deck: PredictiVu