The series B pitch deck that landed Pendo $20m

ABOUT

• Year: 2016
• Raised: US$20 million
• Investors: Battery Ventures, Core Capital, Contour Venture Partners, IDEA Fund Partners, and Salesforce Ventures

Product experience platform Pendo helps companies improve their software experiences through a suite of solutions, allowing product teams to get more granular analytics on user behavior. It also bagged unicorn status last October and serves clients like Cisco and Zendesk.

What’s interesting is that the company positions itself by using the language of product teams, which is technical and straight to the point. The series B pitch deck above, which helped the firm bank US$20 million, demonstrates this to full effect.

How is the deck compelling?

• Its first slide highlights Pendo’s founding team, total funding to date, and its current annual recurring revenue (ARR), summing up key information and building credibility at the onset.
• It concisely states the value proposition: “Pendo extends your product to capture all user behavior, gather feedback, and provide contextual help.”
• The platform’s main strengths are first presented clearly, then are discussed in further detail on the next slides in an easy-to-follow format.
• The deck shows a series of specific, real-life use cases from the firm’s prominent clients.
• It goes deeper into important figures: current and projected ARR growth, sales quota capacity, growth in average revenue per new customer, and plans to target a larger addressable market.
• The pitch outlines a roadmap for the next few years.

SOURCE

Deck: Todd Olson
Copy: Eric Oandasan