Org Chart: The people driving Grab (updated)

Org Chart maps out the people at the top of Asia’s most prominent tech companies. Who are the key decision-makers? How are the teams organized? What does it tell us about the company’s priorities? We kick off this new series with Southeast Asian super app Grab.

Update (Dec. 20, 1:00 p.m.): This article was updated to reflect Reuben Lai’s new position, add Kell Jay Lim to the chart, and clarify Cheryl Goh’s hiring history.

The Grab story started in 2012 with its two co-founders, Harvard graduates Anthony Tan and Hooi Ling Tan, and their goal of creating a safer way to book taxis in their home country of Malaysia.

By 2020, it became a decacorn with around 7,000 employees spread across eight Southeast Asian markets. Its business has expanded from transportation to include logistics, digital payments, and financial services.

While Grab’s management team has expanded over the years, some things have stayed the same. For one, both Tans continue to helm the company. Joining them at the top is group president Ming Maa, who came on board in 2016 following stints at Goldman Sachs and SoftBank Group.

See also: Uncovering Southeast Asia’s hidden Grab and Gojek mafia

What’s apparent from Grab’s organizational chart is the importance it places on its largest market. All country heads report to Russell Cohen – the group managing director of operations and head of mobility – except for Indonesia’s.

Neneng Goenadi, the country managing director for Grab Indonesia, reports directly to the top level. She oversees three executives in charge of a specific region in the market: west Indonesia, east Indonesia, and Jabodetabek (the Greater Jakarta area).

Aside from having a country lead, Indonesia is also the only Grab market that has its own president. Ridzki Kramadibrata, Goenadi’s predecessor, fills that role.

This isn’t a surprise considering Grab’s outsized presence in Indonesia and its close relationship with the country’s government.

Here are a few more observations:

Credits