Moz’s $18M series B pitch deck

ABOUT

• Year: 2011
• Raised: US$18 million
• Investors: Ignition Partners, Foundry Group

Moz, formerly SEOmoz, is a software-as-a-service company that helps enterprises improve their search rankings, drive traffic to their websites, and acquire customers through subscriptions to its inbound marketing and marketing analytics software.

This deck, which was created in 2011, landed the company US$18 million in series B funding from the Foundry Group. In the same year, it announced an ambitious goal of becoming the next US$1 billion company. While it’s not clear how close the firm is to this goal, it has certainly grown since then in terms of revenue and paying customers.

How is the deck compelling?

• It begins with an impressive goal: becoming the next US$1 billion company.
• The deck traces the firm’s history, which gives a clear picture of its highs and lows and the context behind its evolution into a comprehensive marketing software-as-a-service platform at the time.
• Its revenue, user base, and funding milestones were also effectively portrayed.
• The pitch supports Moz’s growth story by delving into its value proposition.
• There’s clear evidence of the market need for the platform, which can be seen in the various challenges faced by marketers.
• It clearly shows the company’s various customer segments within the broad target base of “marketers.”
• The deck concretely explains Moz’s current situation (where they are) and its future investment goals (where they want to be) in specific metrics.
• It presents a roadmap of growth opportunities in the next few years.

SOURCE

Deck: Rand Fishkin
Copy: Eric Oandasan