The Mixpanel pitch deck that helped it raise $65m

ABOUT

• Year: 2014
• Raised: US$65 million
• Investors: Andreessen Horowitz

Mixpanel is an advanced analytics platform for web and mobile apps. It helps tech businesses get more robust engagement data, educating their innovation decisions to improve customer experiences.

Founded in 2009, the company now works with over 26,000 companies, including Twitter, Uber, Expedia, and Skyscanner.

Being a more complex software-as-a-service platform, it’s interesting to see Mixpanel’s series B pitch deck, which is much more straightforward and punchier than one would expect from such a firm. But it got the job done – Mixpanel raised US$65 million in 2014.

How is the deck compelling?

• The deck starts off by making an argument against measuring performance through vanity metrics or gut feelings and goes straight to a concise value proposition.
• It has a very clear and succinct mission statement: “Help the world learn from its data,” followed by details on Mixpanel’s competitive advantage.
• Tells a story of growth through the company’s history of monthly recurring revenues, its sales and marketing performance to date, and key points from its expansion plans.

More thoughts on the deck from Mixpanel’s co-founder, Suhail Doshi, can be found here.

SOURCE

Deck: Suhail Doshi
Copy: Eric Oandasan