Cybersecurity startup MetaCert used this pitch deck to secure $1.2m in seed funding

ABOUT

MetaCert is the developer of a security bot that can detect which links are safe to click on. The technology can be used to detect malware, phishing scams, and pornography in e-mails and messaging platforms such as Slack, HipChat, Microsoft Teams, and Facebook Messenger.

Founded in 2011, the US-based company now claims to be a technology partner for over 200 financial institutions.

The startup used this pitch deck to secure US$1.2 million in its second seed round of funding in 2016, which was led by US-based Monta Vista Capital.

Fundraising journey

• 2012: US$740,000 raised in seed funding from various angel investors
• 2016: US$1.2 million of seed funding led by Monta Vista Capital with participation from Moneta Ventures, Shaked Ventures, TiE Angels, Sierra Angels, Sacramento Angels, TiE LaunchPad, and Terry Jones, the founding chairman of Kayak.

How is the deck compelling?

• Design-wise, the deck has a simple and consistent design despite its length.
• It states MetaCert’s mission before getting into the main presentation content.
• The deck begins by pointing out the problem and the consequences caused by it.
• MetaCert elaborates on the solution it provides and how it works in a detailed manner.
• It clearly mention the company’s revenue and business model, future strategies, and its position among competitors in a similar field.
• The deck states MetaCert’s current funding details together with the investors and future funding usage to provide more clarity.
• There is an appendix at the end of the deck that provides more information about the company.

SOURCE

Deck: Paul Walsh’s Medium account