The companies suiting up fashion retailers for a showdown with Shein

It’s no secret that Shein is dominating fast fashion. But what gets a little less coverage is how the rest of the industry is reacting to the Chinese goliath.

The above graphic by CB Insights shows just how many different companies are positioning themselves to use parts of the Shein playbook to help other retailers compete.

See also: Why SEA should watch out for Shein’s top rival Temu

The market intelligence firm divides Shein’s tech stack into three categories: digital shopper engagement, supply chain and logistics tech, and merchandising tech.

This breakdown not only illustrates how successful Shein is but also categorizes its competitors.