Kredivo used this pitch deck to show investors its plan for a $2.5b IPO

ABOUT

FinAccel, the parent company of Indonesian buy now, pay later (BNPL) service Kredivo, has laid the groundwork to list in the US stock exchange by merging with VPC Impact Acquisition Holdings II, a special purpose acquisition company (SPAC). FinAccel used this deck to showcase its business model and financial conditions to its investors.

The company started its business in 2016, when it got a seven-digit seed round led by Jungle Ventures. FinAccel specializes in providing integration to third-party online stores to allow their users to buy products instantly. The startup has also expanded to offline transactions and personal loans.

In late 2019, FinAccel secured a US$90 million funding that catapulted its valuation to over US$500 million. Earlier this year, it spent US$38 million to buy a 24% stake in publicly listed Bank Bisnis Indonesia, which allowed the company to enter the digital bank sector.

With almost 4 million approved customers, FinAccel says it is the largest and fastest-growing BNPL platform in Indonesia, and it plans to enter Vietnam and Thailand in the near future. Beside Kredivo, it has also launched personal loan app KrediFazz and digital bookkeeping app Halokas.

Fundraising journey

• June 2016: Undisclosed funding in seed round led by Jungle Ventures
• October 2017: Undisclosed funding in series A round co-led by Jungle Ventures and NSI Ventures
• July 2018: US$30 million in series B funding led by Square Peg Capital
• July 2019: Undisclosed funding from MDI Ventures and Telkomsel Mitra Inovasi, the venture arm of Indonesian wireless network provider Telkomsel
• September 2019: Credit line of up to US$20 million from US-based venture debt firm Partners for Growth V
• December 2019: US$90 million in series C funding led by Square Peg Capital and the Asia Growth Fund, a joint venture between Korea’s Mirae Asset and Line parent firm Naver
• November 2020: US$100 million debt facility from US-based private credit firm Victory Park Capital
• June 2021: US$100 million debt facility from Victory Park Capital

How is the deck compelling?

• The deck begins by outlining the potential of BNPL markets in Southeast Asia, a region with a huge population of unbanked people and rising ecommerce adoption.
• It illustrates how FinAccel can duplicate Klarna and Afterpay’s success.
• The deck also gives a snapshot of the company’s plan to expand into neo-banking by putting Bank Bisnis Indonesia’s operations under Lime brand, which will offer millennial-focused saving and credit products.
• It further shows that FinAccel has lower customer acquisition costs and marketing spends compared to its competitors, but it’s also able to maintain revenue growth.
• The investor presentation ends with an appendix that provides the company’s position in the Indonesian BNPL landscape.

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SOURCE

Deck: VPC Impact Acquisition Holdings II’s SEC filing