Intercom’s seed pitch deck

ABOUT

• Year: 2011
• Raised: US$600,000
• Investors: 500 Startups, Biz Stone, Digital Garage, Dan Martell, Andy McLoughlin

Intercom, a customer relationship management (CRM) platform, sets itself apart from the crowded CRM software-as-a-service industry by specializing in business messaging at scale. The company, which has over 30,000 enterprise clients including Shopify and Y Combinator, operates on the belief that one-to-one interactions are the most effective way to build meaningful relationships with customers.

Its seed round pitch deck, which was created in 2011, helped it raise US$600,000 from investors like 500 Startups, Biz Stone, Digital Garage, as well as angel investors such as Dan Martell and Andy McLoughlin. It’s a modest amount compared to the firm’s US$125 million series D fundraise with Google Ventures in 2018.

How is the deck compelling?

• It starts off by showing the founding team and their credentials to immediately build credibility.
• The deck states specific problems in the industry that the company aims to solve.
• It outlines Intercom’s platform solutions in terms of features and benefits.
• Competitors in the space are clearly listed.
• The pitch specifies the value of the company’s ask and outlines its 18-month plan.

SOURCE

Deck: Eoghan McCabe
Copy: Eric Oandasan